Oloye Adeosun
Oloye AdeosunProduct Marketing & MOPs
Product Marketing • Marketing Operations • GTM Strategy

Where product narrative meets scalable revenue infrastructure.

I am Oloye Adeosun. I bridge the gap between high-level go-to-market positioning and the technical marketing operations required to scale pipeline.

10+ Yrs

Systems, PMO & Project Governance

6+ Yrs

Marketing Ops, Automation & Growth

Enterprise GTM

Accessible Tech & Multi-Stakeholder

2 Products

Built & Owned: GSS & Practical AI

Core Capabilities

Disciplines built for modern revenue growth.

Most teams have great storytellers who don’t understand CRM data, or technical operators who can’t write messaging. I combine both.

PMM & POSITIONING

Product Marketing & Narrative Design

Transforming complex, technical products into undeniable, story-led positioning. Moving away from generic feature checklists to counter-positioning, category disruption, and message-market fit.

  • Counter-Positioning & Incumbent Displacement
  • Story-Led Messaging Architectures
  • Accessible Tech GTM (The Curb-Cut Effect)
  • Win/Loss Analysis & Customer Intelligence
MOPS & REVENUE ENGINE

Marketing Operations & Infrastructure

Eliminating the invisible operational leaks that silently drain pipeline. Architecting CRM lifecycles, precision data scoring, and speed-to-lead automation.

  • Fit × Intent Lead Scoring & Routing
  • Full-Funnel CRM & Tech Stack Orchestration
  • Attribution Models vs. Pipeline Reality
  • Speed-to-Lead & API Workflow Optimization
SYSTEMS & AI STRATEGY

GTM Intelligence & Scalable Systems

10+ years of PMO and systems rigor applied to go-to-market. Building intelligent signal monitoring engines and automated workflows that scale.

  • AI-Powered Market Signal Tracking (GSS)
  • B2B/B2G Multi-Stakeholder Enablement
  • Cross-Functional Team & Agency Governance
  • No-Code Workflow Automation

Proof of Building

Ventures & Products I Own.

View Full Ventures Architecture →
GTM INTELLIGENCEActive Engine

GTM Signal Studio (GSS)

AI-Powered Go-To-Market Signal Intelligence

An operational intelligence platform designed to eliminate market blind spots. GSS monitors real-time market sentiment, buyer intent indicators, and competitor repositioning shifts to drive proactive product marketing decisions.

AI WORKFLOWS & EDUCATIONActive Venture

Practical AI Hub

Actionable AI Systems for Busy Professionals

A structured educational and workflow ecosystem built to help professionals and creators productize their expertise. Home to the 18-Prompt Master System, digital product teardowns, and practical automation frameworks.

Case Studies & Teardowns

Deconstructing how great products win.

CASE STUDY • PMMAccessibility & Tech

The Billion-Dollar Strategy Most Marketers Ignore: The Curb-Cut Effect

How designing and positioning products for extreme accessibility constraints created undisputed market leaders like Oxo Good Grips, Apple Accessibility, and Microsoft Adaptive.

TEARDOWN • POSITIONINGB2B SaaS Teardown

Why Linear Built 80% Fewer Features (And Beat a $40B Incumbent)

The counter-positioning masterclass: weaponizing speed as a feature, opinionated workflows over customization, and winning the end-user before the buyer.

REVENUE OPS • CRIME SCENEMarketing Operations

The $2M Pipeline Leak: Why 90% of B2B Lead Scoring Is Broken

Inside the 'Activity Illusion' — how uncalibrated CRM workflows flood sales reps with junk leads while high-intent enterprise buyers slip through the cracks.

Start a Conversation

Let's discuss your product positioning or revenue ops.

Whether you are an employer seeking a senior Product Marketing / MOPs leader, or a founder looking for a strategic GTM audit, I am always open to high-impact conversations.

Based in the UK · Available for Executive Roles, Advisory & GTM Teardowns