Client
Global Rita
Project Overview
Global Rita is a content creator and online educator who needed to grow her email list, build authentic connection with her audience, and drive consistent engagement but had no system, no automation, and limited time to write.
I designed a lightweight, emotionally-resonant email strategy that helped her grow fast, write with her voice, and see results even with sporadic sending.
Problem
Most new creators face three challenges:
- No system for consistent email growth
- Emails that sound generic, not heartfelt
- No idea what to write — or how to write in a way that connects
Rita had an audience but no pipeline. She needed a funnel that moves her audience closer to her offers.
Process & Systems
I built a values-first, low-friction email ecosystem:
- Lead Magnet Design: Created a freebie that reflected Rita’s real value and sparked instant connection
- Welcome Sequence: Wrote a 4-part emotionally-driven onboarding series that sounded like her, not AI
- List System: Connected her ConvertKit with tag-based segmentation and behavior tracking
- AI-Powered Email Drafting: Used ChatGPT + Rita’s voice notes, experiences and testimonials to craft weekly content with ease
- Performance Feedback Loop: Tracked open + click-through rates, refining subject lines and CTAs over time
Outcome
- Gained 300+ subscribers in 30 days — with no paid ads
- Achieved 37.6% open rate and 11% click-through rate on flagship email (well above industry average)
- Rita said: “That email came from my heart… and in my own words.”
- Created a repeatable, soulful email rhythm she could maintain or delegate
Tools
- ConvertKit (Email Automation + Segmentation)
- Google Docs for Copy Drafts
Reflection
This project proves what I deeply believe: email works best when it’s personal, systemized, and emotionally tuned.
I didn’t just write copy. I built a content system around her voice, her story, and her audience’s emotional journey — then let the data shape the rhythm.
This same model could serve dozens of solopreneurs who want high-trust marketing without the overwhelm.